![]() The outcomes of being more active are well known - now is the time to shout about them and to embed activity at the heart of government policy. This doesn’t just include traditional sports clubs, schools and other public sector organisations, but also private sector businesses, the outdoor activity sector and organisations with a core objective of getting the nation more active. This is especially the case as we come out of the coronavirus (COVID-19) pandemic and experience challenging economic circumstances. This strategy is a call to organisations across the country which deliver sport and physical activity to go further on the challenge of building a happier, healthier and more active nation. The government cannot deliver the changes needed alone, so we will work alongside the sector to deliver this vision. This strategy sets out a blueprint to make that a reality. Whoever you are, or wherever you live there should be good facilities, a strong network of sports clubs that are open to you, great sport and physical activity opportunities in schools, and confidence in sport and the sector. Central to this will be a focus on establishing a lifetime habit of being physically active amongst children and young people, including playing sport, supporting the sector to be welcoming to all, and ensuring the sector is prepared for both future challenges and opportunities. This strategy sets out how the government will work with the sector to achieve these aims by ensuring that everyone has the opportunity to be active. The government wants to help build a healthier nation by tackling high levels of inactivity, and by making sure that the sport and physical activity sector thrives for future generations. Secretary of State for Culture, Media and Sport Executive summary I look forward to working with the sector, and with national and local partners, to make these ambitions a reality. Our job now is to ensure that the benefits of sport and physical activity are within reach of everyone in the country. That means public funding reaching those who need it most, a successful school sport system, facilities where communities need them, and ongoing reform to ensure sport and physical activity continues to thrive and is fit for the future. I want to create the right environment to allow the sector to flourish, so that it can play a crucial role in creating a more prosperous, happier and healthier country. This strategy focuses on the areas where government intervention is particularly needed, and shines a light on where the sector can do more. This strategy will help us to make sure that is always the case. Wherever sport is played, we want people to feel safe, secure and supported. Our priority is also ensuring sport is as safe as possible for those who do participate. If we get this early intervention right, our work can help reduce the burden on the NHS, whilst also levelling up opportunities for sport and participation across the nation. This includes ensuring there is join-up between communities, schools and local healthcare systems to deliver opportunities to get active for all. And to achieve that it requires us all to come together to provide system-wide support. Government can set the ambition, but we need individuals to respond. To achieve this we need to be unapologetically ambitious, and that is why by 2030 we want to see 2.5 million more adults and 1 million more children being classed as active in England. ![]() My ambitions are to make it easier for people to get physically active, and ensure the sport sector can thrive in the years ahead. ![]() It builds on the strong foundations we already have in this country, and sets out how we, as government and the wider sector, can come together to tackle today’s challenges and make the most of future opportunities. This strategy sets out how we will respond to these challenges, to ensure that the sport and physical activity sector remains vibrant and relevant in the years to come. The pandemic and ongoing financial challenges around the cost of living have had a huge effect on all of us, including on the sport and physical activity sector and its workforce. However, recent years have seen unprecedented challenges for sport and our ability to be active. We continue to punch well above our weight internationally, have some of the best, most vibrant sports clubs in the world, and we are world leaders in hosting major sporting events, from the Women’s Euros to the Commonwealth Games. Sport is also one of our country’s biggest assets. Quite simply, an active life is a happier, healthier and more prosperous life. We all know that being active and playing sport has the power to change lives for the better. Millions of people across the country play, watch and enjoy sport every day - it is central to our national identity.
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